2016: new job

Exciting news, as of January 2016 I shall be starting a new job with the lovely, talented folk at Substrakt as Strategic Director. Sadly this means I will be leaving the equally lovely people at Directors UK after almost 2 years as Digital Manager.

I have had a completely great time at DUK, and I think we’ve managed to achieve a lot since the beginning of 2014. They had restructured prior to my arrival to increase the importance of, and focus on, digital and since I started we have radically reworked the way that the organisation uses social media and digital comms in general, particularly around the diverse events programme and the increasingly ambitious and wide-reaching campaigning work. We also found time to launch an entirely redesigned and redeveloped website and have a number of other projects being readied to go live in 2016. We have also managed to lead a comprehensive shift in the way that the organisation views, understands and utilises digital. So I will leave feeling immensely proud of what we’ve achieved and also confident that I’ve left the place in a better position than I found it.

It feels like a very exciting time to be joining Substrakt, with the expansion of their London studio and some very prestigious clients recently won I feel like I’m making the move to a brilliant agency stuffed with excellent people doing inspiring work, hopefully I can bring something useful to the party!

Live-streaming: a quick how-I-did-it guide

Last week (30th September) I organised the first in what I hope will be a series of live-streams in my current role as Digital Manager at Directors UK. The event was a Q&A with George Miller following a screening of his latest film Mad Max: Fury Road (big, loud, stupid, fun) at BAFTA.

george miller screenshot

Now that Youtube’s live-streaming platform is (seemingly) properly established it is really, really straightforward (and free) to stream events like this. It was essentially a 1-camera, 2-speaker event (with a few audience questions at the end) which means that the technical demands were…minimal and as such feels like it could fairly easily be explained for anyone who is interested in this sort of thing.

I’m still of the opinion that live-streaming isn’t always necessarily the right choice when covering an event but for last night it seemed appropriate; it was a sold-out, members-only event for which there was huge demand, it was not going to be repeated and it allowed members who were unable to make the screening (the membership is spread across the country and globe) to enjoy the Q&A with a hugely experienced and respected director.

Technically the setup was as follows:

  • The visuals were provided by a Sony EX-1 camera locked off on a wide shot
  • Both speakers were mic-ed up with wireless lapel mics that were going into the BAFTA front-of-house PA. There were also a couple of hand-held wireless mics that we used for audience questions, these were also going into the PA.
    • We then took an audio feed from the desk and ran that into the camera.
  • The combined audio/video feed was then run via the SDI (BNC) output of the camera into our Black Magic Ultrastudio 4k which was hooked into the company’s Macbook via thunderbolt.
  • We were running the basic version of Wirecast which took the AV feed from the Ultrastudio and streamed it to our Youtube channel

Oh and we were using a dedicated, wired, highspeed internet connection at BAFTA.

This isn’t always the way I’d set things up but as it was the first time we’d done anything like this I wanted to have the backup of everything being recorded on the camera in case the laptop blew up or whatever.

In the future we’ll probably experiment with making the setup more sophisticated. We were just running the raw feed from the 1 camera, no titles or anything this time around but this has shown that achieving a relatively watchable feed from an event like this isn’t overly expensive or difficult (in fact we were probably hugely over-specced for this particular job). We owned all of the equipment apart from the camera and the mics (camera was hired, mics were a combination of hire and BAFTA’s). The Ultrastudio is probably the biggest piece of overkill for this particular job, Black Magic (and many other manufacturers) do lots of cheaper, simpler pieces of kit that’ll enable you to do the same thing.

Anyway, hope this was of some use, I wrote it mainly because there was a total dearth of first-person accounts from people who have done this sort of thing. If you’ve got any questions…ask!

I think this sort of setup (or something slightly simpler) could be entirely appropriate for lots (most?) Q&A/discussion-y type events and, as I have said above, is cheap (ish) and easy to do.

Further, final thoughts: I wrote a bit of a doubting piece about live-streaming last Spring (you can read it here), however I think what I didn’t do particularly well in that piece was differentiate between live-streaming performance and live-streaming far “simpler” events (such as the one I’ve described above). Also (fortunately for the coherence of my argument) I think that this particular event does tick a lot of the boxes I’d raised when questioning the need for live-streaming (around “must-see”-ness) – we were also tweeting from the event, and some of the issues around cost and expertise that I raised in 2014 are now either no longer relevant or easy for others to look after in the line of what they were doing anyway for this event (lighting, sound etc).

There are definitely things we can look at exploring around how we bring the online audience more “into the room” so it isn’t just a broadcast (how might we incorporate any discussions that may develop on social media etc as a result of the live-stream).

New websites

Today Directors UK launched their new site. This project has taken up a good portion of my working life over the past 10 months.

It seems to be the first thing that most digital managers attempt to convince everyone is needed when they start at a new organisation but at Directors UK a new site was well overdue and I didn’t have to do too much convincing in order to get the wheels in motion.

This was by no means the first (or hopefully last) new website project that I’ve lead but Directors UK, being a membership organisation, presented a set of requirements that I hadn’t had to deal with directly before. Luckily we enlisted the lovely, very talented (and very bearded) folk at Substrakt as our web agency for the project, a good agency can make or break a complex project like this where you are dealing with numerous existing IT systems, an extremely diverse array of stakeholders and a typical primary user who is very visually literate. Demanding would be an accurate description.

At its best a project like this can help an organisation really interrogate and analyse its purpose and whether things are working as well as they should. It offers space to take a step back and reflect on things, which is always a valuable exercise (incidentally if you want to just undergo this part of the process then I’d thoroughly recommend Chris Unitt who helped us out by running a couple of workshops in which we took a fresh look at our user groups, stakeholders and, as a result, the actual requirements we should have of the website).

Directors UK has, as an organisation, grown considerably in both size and complexity since the old site was developed in 2011. The new site (hopefully!) supports the organisations current needs and ambitions and will also provide a suitably robust platform for them over the next few years.

I always forget just how much blood, sweat and tears are required for a successful relaunch and I’m really proud of the work that we have done on this. Special thanks are due to all the boys at Substrakt (in particular; Max, Mark, Andy and Jim) and my colleague Marc at Directors UK, it quite literally wouldn’t have happened without them.

I’ll do a bit more of a considered reflection on all this once things have bedded in.

Onwards!

Television and Social Media

I went to a thing for work (Directors UK) organised by the Westminster Media Forum which discussed “TV and the second screen: social media, innovation and regulation“. It was the closest I feel I have ever come to what might be described as “lobbying”, which was a bit weird. I tweeted so much my phone died, I’ve embedded the Storify we did for work below which filters out (most of) the crap and focuses on the director-relevant stuff.

What struck me was how many of these lessons/observations could easily be applied to the arts sector in one way or another. Although obviously the sizes of audience being discussed here are beyond what most traditional arts organisations could expect to reach…

Anyway, enjoy.